The B2B blog

Welcome to Hilanders B2B blog! We aim for this blog to guide you through the world of B2B. From Stockholm to Shanghai and everything between. Is there a topic you would like us to blog about? Email us!

 

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Want to go big in China today? Look to Tomorrow

Dagen’s Industri highlights success of Absolut in China – a client of Hilanders’ Shanghai office.

From Wi-fi Satellites to Floating Vegetables

Businesses have a massive influence on how we live. Think about it next time you wake up and check Facebook on your iPhone, before browsing flights on Momondo for your next trip.

Storydoing

Storytelling has been the latest buzz for far too long now, all that humming makes your ears go numb. 

 
 

Want to go big in China today? Look to Tomorrow

 

Dagen’s Industri highlights success of Absolut in China – a client of Hilanders’ Shanghai office.

Tomorrow, our office in Shanghai, is helping push boundaries for the Absolut brand in China. According to a September 2018 article published in Dagen’s Indsutri, The Absolut Company has increased its global sales of their flagship vodka by over 2% - as a result of the Chinese market showing the biggest growth. 

The creative campaigns used insights into Chinese nightlife culture and the rapid lifestyle changes happening in Chinese urban areas. To understand how Tomorrow helped make Absolut the preferred choice amongst 25-30-year-olds in China, read the full article. Don’t have a DI subscription? Contact us for more on this success story. 

Absolut Nights China

 
 
 

Hilanders is a B2B agency with a deep understanding of the B2B world. We believe in the power of stimulating people’s hearts and minds. Our playing field is Stockholm and Shanghai – and everywhere in between.

 
 
 

 

From Wi-fi Satellites to Floating Vegetables

 
 
Photo by Valentin Antonucci

Photo by Valentin Antonucci

Things to come that will change the world

Businesses have a massive influence on how we live. Think about it next time you wake up and check Facebook on your iPhone, before browsing flights on Momondo for your next trip. Predicting the next big business successes or failures is a fool’s game. But with each iteration of emerging tech, the writing is on the wall for a world a lot of us will live to see. Not to mention the effects they will have on the industries that some of our customers work in. Here are some of the more probable things that will alter the fate of human beings. 

Floating farms

By the time your young children are in their 30s, they will share the planet with some 9.7 billion other people. That’s a whole lot of mouths to feed. According to the UN, 80% of the population will live in metropolises. Since most food we eat in urban centers are trucked in, ‘demand’ and ‘supply’ might not see eye to eye. The solution? To have farms suspended above the sea and inland lakes close to cities that will drastically lower food mileage. A design for such a thing features a 3-tiered structure with solar-powered panels. One of the tiers grows 51 000 m2 of vegetables using nutrients in liquid instead of soil. These nutrients then drop to the bottom tier to feed fish that are farmed in an enclosed space. Check out more designs and information at Smart floatingfarms.

Self-driving trucks

Logistics is what makes modern life tick. Since driverless cars are increasingly adopted, it makes sense that logistics companies would want trucks to follow suit. The technology allows for a smoother drive using less fuel in doing so. There’s no need for rest stops which allows for longer routes. And they could drive in convoy bumper-to-bumper to lessen wind resistance. Is this how machines take jobs away? Not quite, as many companies insist that these trucks would still need a human chaperone to ensure cargo safety. On the other hand, some trucks will have no place for a driver, pedals, steering wheel or windshield.

Internet for everyone on earth

A Wi-Fi signal no matter where you are? Yes, please. This is the vision of SpaceX’s tech wizard, Elon Musk who plans to launch over 4000 mini satellites into low orbit. These probes will then beam high-speed wireless signals to everyone down on earth. Even Virgin’s Richard Branson has plans of the same nature, which means that an internet signal for everyone is a very real possibility in the next decade. Connecting billions more people opens up unprecedented new markets, meaning carriers and other businesses will have to adapt wisely.

Photo by Mynewsdesk

Photo by Mynewsdesk

These things are still in the “future”, but we can see evidence of their development right now, in the form of hydroponic (growing crops in liquid instead of soil) farms popping up all over the world – like Vietnam for example. The self driving trucks are scheduled to hit the road by 2018, according to large brands like Scania and Volvo, where the latter has been testing the trucks both in mines and on the streets by now. Elon Musk has requested the US government for permission to send up his satellites, and if approved we might see an increasing amount of internet coverage spreading across the globe. So maybe the future is not so distant after all.

 
 

 

Storydoing

 
mind-map.jpg

It’s easier to say things than to actually do them…

Storytelling has been the latest buzz for far too long now, all that humming makes your ears go numb. All jokes aside, in this age of communication overload we need to start focusing on the actions behind the narrative. To put it simple, don’t think “what can we say?” but “what can we do?”

By creating communication that shows both our organization’s process and dedication with current updates we give our audience; clients and stakeholders, something to associate to our brand that has continuous relevance. 

Within the world of B2B, where projects often have a quite distant deadline, the value of storydoing is even greater. Giving a telling glimpse into the business moves “the future” closer to today. And this is achieved by storydoing, with a communication message carrying both vision and process, applicable to each channel. 

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A distant goal is a challenge for many communicators, and businesses for that matter. This has been a great obstacle for space explorative measures as well, ever since man managed to land themselves on the moon. The mission for man’s travel to mars has been a long time coming, with varying degrees of attention. NASA chose to tackle this by making that journey come to life, in collaboration with National Geographic. The production combines a fictional dramatization of a mission to mars with documentary clips with participants like Elon Musk, another strong stakeholder in the Mars venture. Read more.