Hilanders + BerntzonBylund
Hilanders and BerntzonBylund join forces.
Hilanders is one of Sweden’s most reputable B2B agencies. BerntzonBylund has had a strong focus on strategy in both B2B and B2C since 2007. Both are part of the H&H Group and together will soon be aiming to take B2B to unprecedented heights.
“It's very exciting to take this step together with Hilanders and Hilanders’ clients. We’ve been keeping an eye on Hilanders since our start in 2007 and have always seen them as a tough competitor, having competed against them in several pitches over the years. When we became part of the H&H Group in September, Hilanders became one of our sibling agencies and we quickly realized that we’re much closer to each other than we’d thought. Both workwise and culturally.” – Joachim Berntzon, BerntzonBylund's CEO.
The merger takes place in early 2019. Hilanders will then become part of the BB Comm Group that includes three sister agencies, Mindmakers PR, Socialminds and Wonderland Events.
“B2B requires deeper, more meaningful insights, seeing that the entire industry has changed drastically in recent years. It simply puts new demands on the expression of the communication. Not least as a result of digital development and the growing role that social media plays. Here’s where Hilanders’ and BerntzonBylund’s areas of expertise become a perfect mix for creating the 2.0 version of B2B communication.” – Niklas Gustafsson, Creative Director and acting CEO at Hilanders.
“Hilanders is a fantastic business with experienced, skilled employees and exciting clients. The same goes for BerntzonBylund and we see big potential in added value with this merger. I'm really looking forward to seeing the effect of letting these strong brands unite their powers.” – Johan Ramsten, H&H Group's vice president.
The agency will be 25 people strong and will operate under the BerntzonBylund name. The merger, already underway, will be completed during Q1 of 2019.
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